Servicii grafica identitate virtuala
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Overview
1.1 Concept si identitate festival: 1. Definire teritoriu strategic si platforma de comunicare: analiza context, strategie de brand 2. Concept si proof of concept - Key Visual (KV) - Explorare teritoriu vizual identitate pe diferite aplicatii 3. Manual de brand identitate festival 2024 - logo + reguli utilizare - paleta de culori + reguli utilizare - ilustratie 2024 + reguli de utilizare - descompunere in elemente grafice constitutive + reguli utilizare - signalistica festival per tip eveniment 1.2 Declinări pre-festival din concept: 1. Declinari concept in cartoane + resurse video 2. Declinari in macheta Wizz Air 3. Declinari concept in materiale website (pregatire pe dimensiuni logo, hero banner, favicon, fonturi, paleta culori, imagini placeholders) 4. Declinari concept in materiale pentru Comunicatele de Presa 5. Declinari concept in materiale pagini SM - FB, Insta: img profil, cover - TiKTok: img profil, cover 6. Declinari concept in postari start comunicare Social Media 7. Leaflet prezentare plan comunicare pentru parteneri 1.3 Caravana Shakespeare: 1. Creatie branding turneu Caravana Shakespeare – design autocolant Caravana 2. Strategie comunicare caravana 30 orase - mix awareness + engagement, local - strategie Media (Media Plan adaptat pe oras + target) - management si optimizari campanie Media - FB Ads 3. Concept si proof of concept - Key Visual (KV) 4. Declinari din KV - 60 executii - layout postari, 2 executii per oras - copywriting 5. Strategi Livrare: cf contract Plată: op 30 zile