Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities. Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages. The appointed supplier(s) will be expected to demonstrate relevant expertise, creative capability, strategic insight, effective project and account management, value for money and a commitment to delivering high-quality, measurable and sustainable outcomes. Suppliers must also be able to work collaboratively with Yorkshire Water stakeholders and other appointed partners, ensuring consistency with the organisation's brand, values, regulatory obligations and customer commitments. The procurement aims to secure high-quality, innovative and cost-effective marketing services that provide flexibility, support continuous improvement and deliver demonstrable value for Yorkshire Water and the communities it serves.

Lot 1 - covers the provision of strategic, creative and operational services relating to brand, marketing, campaigns, communications, content and associated customer engagement activity as well as Freelance content and creative support Renewal: 3 years plus additional 2 + 1 years

Lot 2 covers but it's not limited to media strategy, planning, buying, optimisation, measurement and associated media services. The Supplier shall act transparently and provide clear evidence supporting media recommendations and investment decisions. Renewal: 3 years plus additional 2 + 1 years

Procurement Act 2023

Competitive flexible procedure

Utilities

The Framework will use a combination of Direct Award Taxi-Rank and Mini-Competitions for award across the various lots

Tenders must be submitted electronically via SAP Ariba, Yorkshire Water's e-procurement portal https://s1-eu.ariba.com/Sourcing/Main/aw?awh=r&awssk=fy5dbBftDhoBNSzh&realm=YorkshireWater&... Suppliers will not be able to view or access the tender in SAP Ariba unless they have been invited by Yorkshire Water through the portal. Those who expressed interest through the UK2 have been invited to participate. If you wish to participate but are not yet registered as a Yorkshire Water supplier, please email: [email protected] and include the full legal company name, and the email address you wish to register. You will then be issued with a registration request and an invitation to the tender via SAP Ariba. If you are already registered as a Yorkshire Water supplier but have not received an invitation, please email [email protected] and include your ANID number, your full company name, and your registered Ariba email address, so that an invitation to the tender can be issued. Tender submissions by email or post will not be accepted.