Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Renewal: The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed. Award criteria: Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.

Procurement Act 2023

Below threshold - open competition

College website: https://www.wmc.ac.uk Tenders must be submitted electronically by email to [email protected] by 12:00 noon (GMT) on Sunday 25 October 2026. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder name]". Include the completed tender response workbook and all supporting documents required by the specification. The College website is provided for reference only; tender submissions must be sent to the email address above.

Bidding documents: https://www.find-tender.service.gov.uk/Notice/Attachment/A-24046