Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software
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Key information
Overview
The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels. These platforms will enable GTR to: •Deliver more relevant and personalised customer communications. •Run data-driven, targeted campaigns that increase engagement and spend. •Gain real-time insight into customer behaviour to improve campaign effectiveness. •Simplify planning, execution, and optimisation across channels, replacing fragmented tools
Procurement Act 2023
Competitive flexible procedure
Utilities