Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).

Renewal: The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed.

Estimated value: 54,000 GBP including VAT

Procurement Act 2023

Open procedure

Contractors should detail how they will meet the marketing brief, including all information outlined in the Tender Evaluation Criteria. Please email tenders to Rochelle Halliday [email protected] The Council's website is www.petersfield-tc.gov.uk

Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.: https://www.find-tender.service.gov.uk/Notice/Attachment/A-23634