Visit Louth is the official tourism brand for County Louth, promoting the county’s rich heritage, vibrant towns, and scenic landscapes. Sea Louth is a coastal scenic seafood trail launched to highlight the county’s maritime culture, coastal beauty, and culinary offerings. Both initiatives aim to: • Increase visitor numbers (domestic and international). • Support local tourism businesses. • Enhance the county’s profile as a sustainable and attractive destination. Objectives: • Increase tourism to County Louth by raising awareness of its diverse attractions, enhancing its visibility in the domestic and international tourism markets. • Increase brand awareness/visibility, attract and grow domestic and overseas visitor numbers and spend, including within the Night-Time Economy, and align with the county’s new Tourism Strategy. • Drive traffic to official websites and social channels. • Boost visitor numbers and tourism spend in County Louth The successful tenderer will work closely with the Tourism Officer and relevant stakeholders to deliver a cohesive, creative, and impactful communications strategy that enhances the visibility of county Louth as a tourism destination.