To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.

Renewal: Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.

Procurement Act 2023

Competitive flexible procedure

Utilities

Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 2026: 1 - Register on our e-procurement portal In-tend (located here: https://intendhost.co.uk/affinitywater). 2 - Send an email to [email protected] to confirm: i) that your company intends to participate in this process ii) that you have registered your company on In-tend (Please use reference 'C-04487' in the title of the email). Selection questionnaire (SQ) documents will be issued on in-tend to registered suppliers on Friday 16th October 2026. The deadline for SQ submissions on in-tend will be 09:00am on Monday 2nd November 2026.