Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Renewal: The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed. Award criteria: Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.

Procurement Act 2023

Below threshold - open competition

College website: https://www.wmc.ac.uk Tenders must be submitted electronically by email to [email protected] by 12:00 noon (GMT) on Sunday 25 October 2026. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log. The College website is provided for reference only; tender submissions must be sent to the email address above.

PR-2026-0085 - Tender deadline extension and forthcoming clarification, The College is extending the tender submission period to allow bidders sufficient time to consider further clarification responses and any revised tender documents. Clarification Issue 02 is expected to be published on 23 October 2026. The original submission deadline of 25 October 2026 will no longer apply. The proposed revised deadline is 12:00 noon GMT on Friday 6 November 2026, subject to confirmation when Clarification Issue 02 is published. All bidders will be notified of the confirmed revised deadline and procurement timetable.

Bidding documents: https://www.find-tender.service.gov.uk/Notice/Attachment/A-24046 **Clarification Log - PR-2026-0085 Marketing Tender** The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence. The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026.: https://www.find-tender.service.gov.uk/Notice/Attachment/A-24105