IWM Immersive Experience
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Key information
Overview
At our IWM Lambeth site we are looking at developing and hosting an artistic commission using immersive VR headset technology. Estimated value of £1M (subject to fundraising).
Procurement Act 2023
The discovery phase comprised extensive market research to identify existing provision and key operators in the sector, which was supplemented with attendance at a sector trade show. Information on operating and business models was gathered via desk research, conversations with a sample of providers who had expressed interest in working with us at the trade show and via email/ LinkedIn and visits to immersive experiences.