For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services

2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management. Renewal: 2, 12 month extensions

Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting Renewal: 2, 12 month extensions Options: 2, 12 month extensions

Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight Renewal: 2, 12 month extensions

Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting Renewal: 2, 12 month extensions

Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models Renewal: 2, 12 month extensions

Procurement Act 2023

Competitive flexible procedure

https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B=

Changes to the 'Description of risks to contract performance' Section to include; Southern Universities Procurement Consortia (an operating unit and trading name of Southern Universities Management Services (SUMS) acting on behalf of the UK Universities Procurement Consortia (UKUPC), is establishing a Framework Agreement for For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services. Please refer to the tender documents for further details – https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B= The Framework will provide Participating Members with access to a broad range of education recruitment, student recruitment marketing, attraction, advertising, platform and marketplace services designed to support the recruitment of students and staff across the UK and international markets. The framework is divided into 5 lots. It is primarily designed for use by Higher Education (HE) and Further Education (FE) institutions and by non HE/FE organisations i.e. other public sector and third sector organisations, that are, or become, full, associate, or affiliate Members of SUPC or the Participating Consortia. Eligible organisations may include but not limited to schools and academies, local government bodies, charities, research and science organisations, cultural institutions, health and care bodies, and other publicly funded or not for profit entities. Southern Universities Management Services ("SUMS") operates the Southern Universities Procurement Consortium ("SUPC"). SUMS is considering future corporate restructuring arrangements, including the establishment of a separate legal entity to operate and manage SUPC procurement activities. Accordingly, the successful Supplier acknowledges and agrees that, in addition to SUMS and SUPC, this Framework may be utilised by any successor entity, subsidiary, associated company or other group undertaking of SUMS established for the purpose of operating, managing, or delivering SUPC procurement services. The Authority reserves the right to require the successful Supplier to enter into a separate framework agreement with any such entity on substantially the same terms and conditions as this Framework. Any such arrangement is notified to Suppliers for transparency purposes and shall not entitle the Supplier to revise its tendered pricing or other commercial terms unless expressly agreed.